BBC: wrote the use-case prioritisation for a GenAI discovery

Client

BBC

Sector

Media and publishing

Period

2023

Role

AI-Value Lead and Stream 1 Lead, EY UK&I

Work

Other projects

A gold-edged phone balanced on rock, the app greeting Marc and offering a quick portfolio check-in over coffee, above a rising chart.

JioBlackRock: designed a wealth app that cuts investing to three steps

BlackRock wanted to launch a wealth management app in the Indian market. I helped launch it, designing an app that makes wealth management accessible to Indian investors in three steps.

Read case study
A man in glasses at a desk in a dark office, a screen reflected in his lenses, colleagues working at their monitors behind him.

EY: designed the study that tested Copilot before a wider rollout

The firm had committed to a large Copilot purchase with no evidence from its own people. I designed the evaluation study that gave leadership a validated return before the wider rollout.

Read case study