BBC
Media and publishing
2023
AI-Value Lead and Stream 1 Lead, EY UK&I

BlackRock wanted to launch a wealth management app in the Indian market. I helped launch it, designing an app that makes wealth management accessible to Indian investors in three steps.
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The firm had committed to a large Copilot purchase with no evidence from its own people. I designed the evaluation study that gave leadership a validated return before the wider rollout.
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