Mitsubishi Motors Corporation
Automotive
2018
Director of User Experience, Critical Mass

CNN wanted a luxury style vertical without weakening its news authority. I built the identity and the ad formats, and CNN Style launched within a year and won a Drum award.
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The merger left VMO2 Business with two brands to run on one set of products. I built one design system that switches between O2, Virgin Media and a hybrid, and the team shipped from it in its first week.
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