Transformational projects spanning fintech, media, automotive, and enterprise.
Case studies spanning experience design, creative direction, and design leadership across global brands.
Featured Projects
AI
M365 Copilot Evaluation - Proven ROI in 60 Days
Validated $625 per person monthly value for 20,000-license rollout, achieving 92% user adoption and two-month payback.
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FINTECH
JioBlackRock Wealth Management App
Transforming India's first fiduciary wealth advisor from product-first to goal-first through behavioural research and journey-level design.
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MEDIA
Quadrupled Revenue, Elevated Brand
Launched CNN’s lifestyle vertical with a cross-platform strategy, growing ad revenue 4x while maintaining editorial integrity.
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DESIGN OPS
From Chaos to Velocity - Barclays Design Operations Transformation
Built a design ops framework from scratch, improving delivery speed and team maturity across global banking operations.
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AUTOMOTIVE
Mitsubishi Motors - Global Digital Platform
Mitsubishi Motors Corporation needed to transform its global digital presence—a platform serving 30+ markets with wildly different requirements.
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TELECOMS
VMO2 Business Design System
Designed first digital brand guidelines and component library, improving development efficiency by 35% from day one.
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DESIGN SYSTEM
Johnson Matthey Digital Design System - 35% Faster, Zero Waste
Created a design system that cut development time by a third and reduced deployment cycles by 40%.
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AI
CogX Festival Platform & Mobile Application
Evolved annual conference into year-round digital product, enabling Series A fundraising and mobile app launch.
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ARCHIVE
Each project represents a different challenge—scaling teams, building systems, shipping products, or transforming how organisations think about design. The common thread: measurable business outcomes and lasting capability.
