Comcast: built the valuation for a GenAI data business case

Client

Comcast Cable

Sector

Telecoms

Period

2023

Role

Senior Manager, EY Technology, Media & Telecommunications

Work

Other projects

BBC newsroom floor at Broadcasting House, journalists at workstations beneath a large news display screen

BBC: wrote the use-case prioritisation for a GenAI discovery

The BBC wanted to find where GenAI could help its work. I wrote the use-case prioritisation: a framework and a scoring gate that weighed each idea's value against its editorial risk.

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A man in glasses at a desk in a dark office, a screen reflected in his lenses, colleagues working at their monitors behind him.

EY: designed the study that tested Copilot before a wider rollout

The firm had committed to a large Copilot purchase with no evidence from its own people. I designed the evaluation study that gave leadership a validated return before the wider rollout.

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