Comcast Cable
Telecoms
2023
Senior Manager, EY Technology, Media & Telecommunications

The BBC wanted to find where GenAI could help its work. I wrote the use-case prioritisation: a framework and a scoring gate that weighed each idea's value against its editorial risk.
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The firm had committed to a large Copilot purchase with no evidence from its own people. I designed the evaluation study that gave leadership a validated return before the wider rollout.
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