WELCOME

I’m Nural Choudhury,
a digital designer inspired by tech, brands and emerging platforms.

I’m an experienced practitioner with a portfolio that spans multiple sectors—working as both an Individual Contributor and People Manager.
SERVICES

My
capabilities

I design and implement future-ready experiences that connect people, businesses, and technology. Focusing on strategy, systems, and emerging technologies, I foster scalable, human-centred innovation.

Insights & Strategy

Strategic design frameworks that drive business growth and user impact.

–  Research & Data-driven Insights
–  Design Systems & Tokenisation
–  Customer Experience Strategy
–  Business & Service Innovation
–  AI-Enhanced Workflows
–  Scalable Product Ecosystems

Experience Design

Creating seamless, inclusive, and high-performance digital experiences.


–  UX & Interaction Design
–  Visual & Creative Direction
–  Information Architecture
–  Accessibility & Inclusive Design
–  Service & Product Design
–  Prototyping & Validation

Emerging Technology

Harnessing the power of AI and advanced digital tools to redefine experiences.

–  Gen AI & Intelligent Automation
–  CX Automation & Personalisation
–  Agentic AI System Engineering
–  Web3 & Blockchain Applications
–  Future Tech Transformation
–  Agile & DesignOps Integration
–  Scalable Platform Design

Leadership & Growth

Building high-performing teams and fostering a culture of design excellence.

–  Design Leadership & Mentorship
–  Stakeholder Collaboration
–  Org Design & Team Building
–  DEI & Ethical Design Advocacy
–  Innovation Strategy & Consulting
–  Scaling Digital & Design Maturity

CAPABILITIES

Align, define,
design and deliver

PROJECTS

Most recent digital and strategy projects

CONSULTING

Work smarter, not harder -
supplement your team with
an expert to increase efficiency.

The probability we'll like each other
0%
NEWS

What’s happening in the world of design?

The digital world is moving with a technical rhythm that’s not going to stop.
25 August 2021

Prototypes and wireframes are two of the most frequently produced UX deliverables....

scamper
24 August 2021

SCAMPER is a technique derived from the Osborne Checklist (Osborn, 1963). It...

10 January 2021

‘Crazy eights’ is a time-constrained ideation process that can be carried out...

10 January 2021

Mind Mapping is a technique that produces ideas by association and has...

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